(802) 457-4222 mmcelroy@vermontel.net

Advocating for Context-Based Sustainability & Multicapitalism in Business

McElroy & Michalak on the
MultiCapital Scorecard Pilot
at Ben & Jerry’s

World’s 1st Context-Based
Triple Bottom Line Methodology

The Definitive Text on
Context-Based Sustainability


The MCS is the World’s 1st and Only Context-Based Triple Bottom Line Performance Accounting System



“Capitalism is not the problem, monocapitalism is. We cannot allow the pursuit of growth in only one type of capital (economic) to undermine the sufficiency of the rest. Multicapitalism is the solution — all vital capitals must be maintained. Performance accounting must therefore be reformed accordingly. Managing performance in the new economy cannot be done using accounting tools forged in the old one!”

Mark W. McElroy, Ph.D.

Introducing the Von Carlowitz Project

We and many others sometimes speak of the need for a kind of Manhattan Project in sustainability, a go for broke initiative aimed at transforming commerce from its currently unsustainable form to a new more tenable one. For us, multicapitalism provides exactly the sort of vision we need, and The Von Carlowitz Project can help us get there from here.

MultiCapital Scorecard Endorsed for B Corps

B Lab has listed the MultiCapital Scorecard (MCS) as a 3rd-party standard for measuring and reporting the performance of B Corps. The MCS is the world’s first and only context-based triple bottom line accounting system and is specifically adaptable to the reporting requirements of Benefit Corporation Statutes in the U.S. and elsewhere.

UNEP Endorses Context-Based Sustainability

The United Nations Environment Programme (UNEP) has issued a report entitled, Raising the Bar – Advancing Environmental Disclosure in Sustainability Reporting, in which it explicitly endorses Context-Based Sustainability and the role we (CSO) have played in developing it. A press release from UNEP and the report itself can be found here.

Jump-Starting the New Economy

For all of the talk, are New Economies even being tried yet?  We don’t think so.  That’s why we’re exploring a new initiative to do just that, the New Economy Networks Initiative, the world’s first in situ experiment to launch and grow new, steady-state and multiple-capital-based economies by developing them from the inside out. The New Economy Networks proposal is being developed with our potential partner, the International Reciprocal Trade Association, a non-profit association for the reciprocal trade industry, founded in 1979.

Multiple Capital Accounting Arrives

Context-Based Sustainability has always been about measuring, managing and reporting impacts on vital capitals.  This is sometimes also referred to as Multiple Capital Accounting.  CSO’s Executive Director, Mark McElroy, recently explained this concept at the New Metrics ’15 conference in Cambridge, MA with this presentation.

Found: A Stunning New Business Case for CSR!

CSO recently completed analysis of a new business case for CSR and sustainability that even Milton Friedman could love.  Read CSO Director Mark W. McElroy’s groundbreaking article on what he calls the “Sustainability Effect” here.  This is an unprecedented business case, the likes of which we’ve not seen before!

What is Context-Based Sustainability?

If you’re new to Context-Based Sustainability (CBS) or are just a little rusty on the subject, take a look at this short new primer we just put out: The Essence of CBS.

Multicapitalism and Integrated Reporting

If ever there was an auspicious moment in performance measurement and reporting, this is surely it. Multicapitalism has arrived! Listen to how author Jane Gleeson-White puts it in her terrific new book, Six Capitals, or Can Accountants Save the Planet? (click here)

CSO Work Inspires MultiCapital Scorecard™

CSO is pleased to announce an application of its R&D in context-based sustainability to the development of the world’s first context-based integrated measurement, management and reporting method, the MultiCapital Scorecard™ (MCS). The MCS, which is grounded in an economic doctrine known as Multicapitalism, was jointly developed by CSO’s Executive Director, Mark McElroy, and a colleague of his in the UK, Martin Thomas.

World’s First Science-Based Ranking Completed!

CSO and Climate Counts are pleased to announce the results of their joint study in which CSO’s context-based carbon metric was used to assess the GHG emissions of 100 global companies relative to science-based goals. The dramatic results show that decoupling growth from environmental impacts is not only possible, but also a key strategy for driving positive sustainability performance. See here for the results, and here for a press release.

Groundbreaking Study Compares Metrics

In a recent study, we compared one company’s greenhouse gas emissions over a 6-year period using conventional (absolute and relative) metrics on the one hand, and context-based metrics on the other. Amongst our findings was that conventional metrics very often send precisely the wrong signals when it comes to understanding the true sustainability performance of a company. Context-based metrics are much more reliable.

Sustainability Context – A Quick Definition

The Center for Sustainable Organizations

What differentiates CSO from others in the sustainability arena is its strong commitment to an approach for corporate sustainability measurement, management and reporting that is context- and multicapital-based